GraphicsMedia Ad Campaign Handbook

GraphicsMedia Ad Campaign Handbook

Your Step-by-Step Guide to a Successful Advertising Campaign
(Client Exclusive Edition)

INTRODUCTION

About This Handbook

Welcome! This handbook is your complete guide to working with GraphicsMedia. Creating this manual adds a layer of professionalism and transparency to our partnership, saving us both time and ensuring we are perfectly aligned.

This guide is built from real-world experience and detailed discussions, including:

• Campaign reach assessments (like our 30k–60k reach analysis)
• Real client feedback and case studies
• Creative direction development (scripts, storyboards, vertical format)
• Bilingual communication tips (Hindi & English)
• Clear pricing and expectation management

In short, this handbook gives you clarity and confidence at every stage of your campaign.

Mahadev personally welcomes his customers

Hello and welcome! I’m Mahadev from GraphicsMedia.

This handbook will guide you through how we’ll bring your ad campaign to life — from idea to screen. Thank you for trusting us to tell your brand’s story. Let’s create something amazing together.

CAMPAIGN OVERVIEW & YOUR ROLE

1. Campaign Overview

What Is a Digital Ad Campaign?

A digital campaign promotes your brand across social platforms (Facebook, Instagram, YouTube, WhatsApp) using visual storytelling and smart audience targeting to achieve your business goals.

Campaign Structure: Awareness → Interest → Action

1. Awareness: Introducing your brand to a wider audience.
2. Interest: Building curiosity and encouraging engagement.
3. Action: Driving specific results like leads, calls, or sales.

Goals & Metrics

2. Your Role & Participation

We work as your creative partner. Your clarity helps us perform better. To ensure a smooth and successful campaign, please provide:

• Brand Assets: Logo, brand name, tagline, brand colors.
• Target Audience: Who do you want to reach? (Location, age, interests).
• Business Details: Your category, unique selling points, offers/discounts.
• Contact Info: Your preferred WhatsApp number or contact method for leads.
• Existing Media: Photos or videos (if available).

Feedback & Approval Process:

We will send you the concept → video draft → final caption & CTA for your approval before we launch the ad. Your timely feedback keeps the project on schedule.

OUR PROCESS & 6-PLATFORM INTEGRATION

3. GraphicsMedia Process

Our step-by-step workflow ensures quality and results:

1. Understanding Your Brand: We dive deep into your business, market, and goals.
2. Concept & Script Development: We craft a creative idea and compelling script.
3. Storyboard & Visualization: We map out the visual flow (for approval).
4. Production / Animation / Editing: We bring the concept to life.
5. Ad Setup on Platforms: We prepare the campaign for launch across channels.
6. Campaign Monitoring (7 Days): We track performance daily and make optimizations.
7. Reporting & Next Steps: You receive a clear report with insights and recommendations.

Average Timeline: 7–10 working days.

4. Account Setup & 6-Platform Integration

To ensure maximum results and a smooth launch, we offer a professional 6-Account Integration Ad Release setup. This solves the most common problems businesses face.

Platforms Covered:

Facebook Page, Instagram Business Account, WhatsApp Business, Messenger, YouTube Channel, Website / Landing Page.

Common Problems We Solve:

• Unverified or incomplete social media pages.
• Inconsistent branding (different logos/names) across platforms.
• Risk of impersonation by fake pages.
• Client hesitation over sharing login credentials.
• Missing technical permissions for running ads.

Our Secure Solution:

We never ask for your passwords. All access is managed via official platform requests (e.g., Facebook Business Manager). You approve them directly from your account, so you remain 100% in control.

Integration Service Includes:

• Account verification & branding consistency.
• Linking all accounts for a seamless customer journey.
• Ad account creation & connection.
• WhatsApp click-to-chat setup.
• YouTube channel branding.
• A test post to verify everything is working.

Optional Setup Fee: From ₹2,999 (one-time add-on, highly recommended for new or unoptimized accounts).

PRICING, ACCOUNT INTEGRATION, TIMELINE & REPORTING

5. Investment Overview

At GraphicsMedia, we believe every business is different — and so is every advertising campaign.
Instead of fixed, one-size-fits-all pricing, our services are structured based on campaign goals, creative scope, platforms involved, and execution complexity.

Our pricing is designed to be fair, flexible, and value-driven, ensuring you pay only for what your business truly needs.

Indicative Service Investment

(For general understanding only)

• Short Video Ads (Starter Level)
  Indicative investment starting from ₹2,000+
  (Ideal for simple brand or offer promotions)

• Premium Video Ads (Advanced Creative)
  Custom investment based on script, animation style, and storytelling depth
  (Best for strong brand impact and higher engagement)

• Ad Campaign Setup & Management
  Investment varies based on duration, targeting complexity, and number of platforms
  (Includes professional setup, monitoring, and performance review)

6 Platform Integration Package

We offer comprehensive setup and management across 6 platforms:

• Facebook
• Instagram
• WhatsApp
• Messenger
• YouTube
• Website

Note: We can set up these accounts for you if needed (additional fees apply)

Account Integration Details

For Existing Accounts

We’ll need:

• Business Manager access (no passwords required)
• Ad account permissions
• Page admin access

For New Accounts

We can create and set up all accounts for you, including:

• Business verification
• Page creation with branding
• Ad account setup
• Pixel implementation
• WhatsApp Business API setup

Account Setup Services

• Individual platform setup
• Complete 6-platform setup 

Combined Packages

• 20 sec. Starter Video Ad
• 35 sec. Premium Video Ad 
• Ad Campaign Setup
• Starter Video + Campaign Setup 
• Premium Video + Campaign Setup
• Premium Video + Campaign Setup + Account Setup 
  

Platform-ready for Instagram, Facebook, YouTube, WhatsApp.
Includes scriptwriting, design, and animation.
Fast delivery with professional quality guaranteed.

7. Campaign Timeline

8. Reporting & Analytics

After your campaign, you will receive a simple, clear report including:

• Reach & Impressions: How many people saw your ad.
• Engagement Data: Likes, comments, shares, and clicks.
• Performance Analysis: What worked well and key takeaways.

Typical Reach Expectations (7-Day Campaign):

• Local Area: 15,000 – 25,000 users
• City / Regional: 30,000 – 40,000 users

Nationwide: 50,000 – 60,000 users

• (Actual reach depends on budget, audience, and ad engagement.)

SECURITY, FAQS & CONTACT

9. Security & Privacy

Your trust is our priority.

• We operate only through official advertising platforms.
• We never ask for your personal passwords.
• All permissions are granted and revoked by you.
• Your brand and business data stay confidential.

10. Frequently Asked Questions

Q: Do I need to give you my passwords?
A: Never. We request access through verified platform tools for your security.

Q: Can I post the video ad on my own pages too?
A: Absolutely! You will receive the final HD video file to use anywhere.

Q: What if I don’t have social media accounts?
A: No problem. We can create and verify them for you under our 6-Account Integration service.

Q: How will potential customers contact me?
A: We can set up WhatsApp click-to-chat buttons, call buttons, or website forms based on your preference.

Q: Can my campaign be paused or reused later?
A: Yes, we can pause, modify, or reactivate your campaign at any time.

Q: What if I don’t have a website?
A: We can create a simple landing page for your campaign or direct traffic to your social media pages or contact information.

Q: How do I know the accounts are officially mine?
A: All accounts will be created under your business name and email. You’ll have full ownership and control.

🔐 Important Note on Pricing Transparency

Exact pricing, execution plans, and deliverables are shared exclusively with confirmed clients after understanding their business requirements and campaign objectives.

This approach allows us to:

• Recommend the right solution, not an over-sold package
• Maintain quality and fairness
• Offer custom strategies instead of generic pricing

💬 How to Get Exact Pricing

To receive a detailed plan with exact costs:

• Reach out to us via WhatsApp
• Share your business details and campaign goal
• We’ll prepare a clear, no-pressure proposal tailored to your needs

Contact

Mahadev Bobhate

Creative Ad Films, Digital Campaigns & Animation
www.GraphicsMedia.in
mahadev@graphicsmedia.in
WhatsApp: +91 85529 35973
youtube.com/@Mahadev.Bobhate

Final Note

“Advertising success depends on partnership. When creativity meets clarity, your brand stands out. This handbook is our shared roadmap to achieve that success.”

Thank you for trusting GraphicsMedia

Let’s make your campaign shine across every screen!